Key Discussion Points

Tech Stack & Roadmap Considerations

• Many logistics companies operate on rigid tech stacks, making third-party integrations complex.
• Time and development priorities play a crucial role in adoption

E-Commerce Client Concerns

• Retailers require brand safety and ad relevance, ensuring competitor products aren’t promoted.
• Addressed concerns around customer experience and trust when embedding ads in tracking pages.

Essential Ad Control Features

To create a trusted and controlled ad environment, several key mechanisms were outlined:

• No competing products: Ads for similar items in the shipment are blocked.
• Client-specific ad exclusions: Retailers can prevent ads from direct competitors.
• Domain-based filtering: Specific advertisers or marketplaces can be restricted.

Outcomes & Strategic Insights

• Defined must-have ad filtering features to ensure a secure and profitable monetization model.
• Provided strategic input on tech integration, adoption challenges, and scalability.
• Helped align monetization goals with customer trust and brand protection.

Next Steps: Further refinement of the platform’s roadmap to ensure logistics providers and e-commerce businesses can maximize revenue while maintaining full control over ad content.